Sterling guarantee for Hebridean future

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The company which owns Voyages of Discovery and Swan Hellenic has bought out Hebridean Cruise Lines, which went bust earlier this month.
The All Leisure Group, headed by former P&O chairman Lord Sterling, has paid £1.4m to take over the tiny 49-passenger cruise ship Hebridean Princess and will continue to operate it from Hebridean’s head office in Skipton, North Yorkshire, where the 12 remaining staff will now keep their jobs.
Hebridean’s other ship, the Hebridean Sprit, was sold last month to a private buyer in the Middle East. The Princess, a converted car ferry, is the vessel which the Queen chartered for her 80th birthday cruise around Scotland.
ALG executive chairman Roger Allard said: “Hebridean Princess justifiably enjoys the exceptionally high levels of both passenger loyalty and customers support that a product of this quality and profile should demand.”
Lord Sterling said: “I have for many years admired this highly respected small cruise ship and know that it has a tremendous following with people who enjoy exploring our beautiful coastline. I am delighted to have been invited to become Chairman . . . and am pleased to confirm that these cruises will continue to operate as in the past.”

By | 2017-06-15T16:00:44+00:00 23 April 2009|Cruise News|0 Comments

About the Author:

John Honeywell is a travel writer specialising in cruise ships and cruise travel. Winner of CLIA UK's Contribution to Cruise award 2017.

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