Can the golden boy of British commerce find success at sea? Richard Branson has announced the first details of Virgin Cruises – which he expects to emulate earlier instances of the brand, like his records, planes, and trains. And hopefully prove easier to get off the ground than his Intergalactic space travel venture.
Branson arrived by helicopter at the Perez Art Museum in Miami for today’s press conference, dressed in trademark Virgin red shorts and with a red captain’s cap over his flowing blond locks.
He announced a deal had been struck with Italian shipbuilder Fincantieri for three ships to be […]