Looking online to find a cruise? So are 1.7m other UK holidaymakers

//Looking online to find a cruise? So are 1.7m other UK holidaymakers

Consumers in the UK made 1.7 million online searches for cruise holidays in May – about the same as the number of Brits who actually take cruises each year.
An independent report, Cruise Sector Report – Issue 1 published by digital marketing agency Greenlight, concludes that recent technical problems affecting a number of ships has done little to deter holidaymakers from considering cruises.
The report reveals the most popular keywords used to search for cruises on Google UK. It also gives insights into those players that were most prominent to consumer searches and the size of the potential online audience.
Brand-related keywords accounted for the largest share of consumer searches for cruises, making up 61 per cent of queries made via computers and 57 per cent using mobile devices.
Royal Caribbean was the most popular brand keyword with a total of 128,100 queries, and the company’s ship Independence of the Seas, which operates from the UK, dominated consumer searches.
In terms of destinations, Caribbean cruises ruled the waves on both computer and mobile device searches. Combined, the term was searched for 14,000 times.
Iglucruise.com was the most visible site overall in the listings, seen on127,468 searches. In the paid-for listings, virginholidaycruises.co.uk was the most prominent advertiser on laptops and desktop computers, with a 51 per cent share of voice. However, cruisedeals.co.uk was the most visible advertiser on mobile devices, accounting for a 53 per cent share of voice.

By | 2013-07-04T10:26:12+00:00 4 July 2013|Cruise News|0 Comments

About the Author:

John Honeywell is a travel writer specialising in cruise ships and cruise travel. Winner of CLIA UK's Contribution to Cruise award 2017.

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