What’s the reality of getting the cruise message across on TV?
An item on the BBC breakfast news this morning claimed that today was the busiest of the year for holiday bookings, as people wake up to the fact that Christmas is over, and it's time to start making plans for travel in 2011. The cruise companies all have their new advertising campaigns and their special offers lined up, and will be looking forward to achieving, or even beating, the forecast increase of eight per cent in UK passengers booking a holiday at sea. The Passenger Shipping Association expects that 2011 will see 1.77 million Brits taking a cruise - an [...]